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Thinking outside the box simply means you are willing to confront problems in unconventional ways to reach your desired outcome. In mid-March it became clear that one of our client’s Continuing Medical Education programs could not take place in its live format. We reviewed the facts, analyzed the financials and ultimately decided that a virtual…

As meeting planners, we are always planning for the unknown and trying to mitigate loss. The unfortunate outbreak of the coronavirus was no exception. In a matter of weeks, the world changed drastically and professionals in the meetings and events industry were forced to make difficult decisions swiftly. We needed to balance the health and…

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